Cellowatt
A consultation-first solar brand and digital experience built around expertise, transparency and dependable clean energy.
Client / Org
Cellowatt Solar Systems
Role & Focus
Brand Identity & Web Designer
Timeline
10 Weeks
Core Tags
Design Direction
Cellowatt
Looking for the full screen-by-screen presentation?
We focus on strategy and systems here; view the full high-fidelity Figma screens, interactive prototypes, and visual assets on Behance.
Executive Summary
Bridging the gap between intent and execution.
Cellowatt provides residential and commercial solar installations, battery storage microgrids, and consultative energy audits across emerging power markets.
Delivered Assets & Milestones
- ✓Brand Identity System
- ✓Marketing Website
- ✓Interactive Solar Savings Calculator
- ✓Proposals System
What stood in the way of success?
Homeowners and factory managers find solar proposals opaque, full of jargon, and clouded by unreliable ROI promises. Cellowatt needed an honest, education-first digital presence.
How the system solves the problem
A clean, sun-infused identity paired with a high-performing web application that simplifies complex energy metrics into actionable homeowner savings.
System Architecture
Key Features & Interaction Models
A closer look at the intentional mechanisms engineered to make the product trustworthy, resilient, and effortless to operate.
Interactive Rooftop Solar Calculator
Custom slider calculating expected kilowatt generation, battery requirements, and payback timeline.
Sunlight-First Design System
High-contrast solar palette of botanical forest green, radiant gold, and airy porcelain white.
Transparent Hardware Comparison Matrix
Unbiased side-by-side breakdowns of inverter warranties, tier-1 panel degradation, and battery chemistry.
Outcomes & Growth
Measurable results that moved the needle.
+74% increase in qualified consultation bookings via the interactive calculator
Average deal closing velocity accelerated by 18 days due to pre-educated clients
Zero drop-offs observed across mobile quoting funnel during user testing
Behance Portfolio Publication
Explore the complete visual identity on Behance
Dive into the full screen walkthroughs, typographic design systems, color tokens, and user flow mockups directly on Behance.
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