IVote
Foundational branding for a SaaS product built around elections and multi-tenant use cases.
Client / Org
IVote Technologies
Role & Focus
Brand Identity Lead & Creative Director
Timeline
6 Weeks
Core Tags
Design Direction
IVote
Looking for the full screen-by-screen presentation?
We focus on strategy and systems here; view the full high-fidelity Figma screens, interactive prototypes, and visual assets on Behance.
Executive Summary
Bridging the gap between intent and execution.
IVote provides institutional election infrastructure for universities, professional bodies, and cooperative societies requiring verifiable, tamper-evident ballots.
Delivered Assets & Milestones
- ✓Visual Identity System
- ✓Brand Guidelines (80 pages)
- ✓Marketing Collateral
- ✓Pitch Deck
What stood in the way of success?
Civic voting technology requires absolute visual authority and neutrality; any frivolous or overly playful branding would undermine democratic trust.
How the system solves the problem
A modern, enduring identity system featuring an iconic biometric ballot mark, clean editorial grid layouts, and an unambiguous tone of voice.
System Architecture
Key Features & Interaction Models
A closer look at the intentional mechanisms engineered to make the product trustworthy, resilient, and effortless to operate.
Monolithic Geometric Logomark
Constructed from overlapping ballot rectangles forming a subtle letter V and cryptographic checkmark.
Multi-Tenant Theming Guidelines
System rules allowing client institutions to co-brand the voting portal without diluting IVote core trust marks.
Outcomes & Growth
Measurable results that moved the needle.
Successfully deployed across 14 institutional and student union elections
Facilitated seed funding round presentation to enterprise investors
Unified marketing and product UI under a unified design language
Behance Portfolio Publication
Explore the complete visual identity on Behance
Dive into the full screen walkthroughs, typographic design systems, color tokens, and user flow mockups directly on Behance.
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