ShopMaxxi Rebrand
Repositioning an e-commerce brand for scale and better conversion.
Client / Org
ShopMaxxi Retail Group
Role & Focus
Brand Designer & Art Director
Timeline
6 Weeks
Core Tags
Design Direction
ShopMaxxi Rebrand
Looking for the full screen-by-screen presentation?
We focus on strategy and systems here; view the full high-fidelity Figma screens, interactive prototypes, and visual assets on Behance.
Executive Summary
Bridging the gap between intent and execution.
ShopMaxxi is a rapidly expanding omni-channel retailer providing lifestyle essentials, modern electronics, and home goods across West Africa.
Delivered Assets & Milestones
- ✓Rebrand Strategy
- ✓Packaging & Box Design
- ✓Digital Brand Book
- ✓Social Motion Assets
What stood in the way of success?
As the brand expanded from an Instagram storefront to multi-city distribution centers, its scrappy startup identity began causing friction with premium retail partners.
How the system solves the problem
Designed a dynamic, smile-inflected wordmark, tactile packaging sleeves, and high-energy social templates that drove dramatic brand recall.
System Architecture
Key Features & Interaction Models
A closer look at the intentional mechanisms engineered to make the product trustworthy, resilient, and effortless to operate.
Expressive Unboxing Suite
Custom-printed biodegradable boxes, kraft tape, and thank-you cards creating an unforgettable customer touchpoint.
Modular Color Matrix
Distinctive packaging colorways for beauty, electronics, and home categories that stand out on warehouse shelves.
Outcomes & Growth
Measurable results that moved the needle.
+55% increase in unboxing shares on social channels
31% increase in repeat customer retention within 90 days
Seamlessly onboarded 40+ international retail vendors
Behance Portfolio Publication
Explore the complete visual identity on Behance
Dive into the full screen walkthroughs, typographic design systems, color tokens, and user flow mockups directly on Behance.
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